SCENE XVI: Edwards Pies

The following are various digital and in-store banner ads I've written for Edwards Pies by Schwan's, in keeping with the brand's snarky/silly brand voice. These banners are used throughout Walmarts and Walmart.com. And yes, I know some of these are spectacularly stupid. But regardless, the client ate 'em up. Pun intended. First up is a summer-themed campaign I developed, dedicated to swaying ice-cream buyers into opting for Edwards Pies instead.



Next up are a couple banners I wrote for Edwards' new French Cheesecake (which was eventually renamed Edwards Original Whipped Cheesecake). With a new name came a client desire to focus on pairing the pie with fruit. So there's that.




And finally we have a few seasonal banners (one Thanksgiving, two for Christmastime) for Edwards' promotional partnership with Mrs. Smith's Pies at Walmart.






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